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It is evident that most businesses are having success in online marketing through good SEO. Back then, advertisements and marketing strategies have been implemented with the use of billboards, newspapers, television among others, but now online ads are becoming popular. If a business has affiliated programs that are similar to referrals, this works better than ads in newspapers. These days, in order for businesses to have international recognition, digital marketing is being invested in. If you are planning to do online marketing you can reach market research companies in Sydney for advice or you can learn all about SEO yourself. But if you are doing it yourself, you are going to make mistakes especially when you are new to the concept of digital marketing. So here are five mistakes you must avoid in order to have good traffic in your business.
Forgetting Mobile Users
Mobile searches in Google have overcome the search activity from the desktop. It is important to add mobile users in your SEO strategy or else you are missing out on sales. People generally consider the optimisation of page speed to target mobile users.
If your business has its own mobile site, always remember to use catchy and short web content for mobile users. Plan out to have meta tags and separate headers to focus on mobile users. Avoid ads and being overly promotional in your content and always use short contact information box that visitors can fill on your mobile website.
Lack of Keyword Mastery
It is important to master the skill in keyword research. One should have an understanding of keyword research and know which keywords can help you generate sales and for brand awareness. But keywords for sales and keywords for brand awareness are different so always have a list of keywords for sales and a different list for brand awareness. You can master keyword search yourself or hire one who is already a master of it to save time.
Link Quantity Over Link Quality
Nowadays, Google has tracked down websites that have low and spammy links. This includes links that are manipulating rankings of Google. Link-building is important and to have success in it is to create good quality links. Pay attention to sharing quality content in your pages. This can be done by adding infographics, guest blogging, broken link building methods, and explainer videos.
No Website Structuring
The structure of your website is important if you want to improve your SEO strategy. Website structure should be smooth and search engines should be easily given access to your website and other layers of pages of your website. An effective way to have good website structuring is that you can make the URLs of your website be clean. Always have internal linking included in your content and use markups for structure data of your website.
Lack of Social Involvement
Social media has the power to let your business to take on new heights and be internationally recognised within a short span of time. So always share your content in social media sites, post creative content, whether they are business related or not. If you were to talk to market research companies in Sydney about social media involvement, they would say that every business should include it in their digital marketing.