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5 Proven and Effective Tips to Double Your App Revenue

Proven Tips to Help Your App

By Kevin GardnerPublished 5 years ago 3 min read
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The surprising growth of the mobile app industry is increasing by the day, and it is expected to double in 2020. Mobile devices with powerful apps are taking over the customary PC or desktops because of portability and convenience. Whether it is a startup or an established firm, almost everyone is incorporating the booming mobile app strategies on their business and marketing plans.

With almost everyone rooting on the app market, the competition gets tougher every day. Every week, app stores receive millions of apps aspiring to be the next multi-million dollar product. To be able to achieve exponential growth for your app, you have to use smart and effective marketing strategies. In fact, there are five ways on how to double your app revenue.

Equip Your App With Simple and Easy To Use Navigation

In marketing your app, one of the key factors that you should consider is the conversion rate. It is important to note that the higher the conversion rate the higher will be the revenue generation. In other words, you need more users of your app, which is very possible with the aid of simple and convenient navigation.

When designing the navigation of your app, it is important to make it intuitive yet simple. Always have the users in mind when doing this. In addition, your navigation should provide ample space that the user could use to click or tap the buttons with less effort. And, more importantly, make sure that your CTA, or call to action, is relevant.

Incorporate The Latest Trends

Offering new and interesting things is one of the most effective ways to attract users and get them to engage with the app. With the rapid advancement and evolution in technology, there are many things that you can incorporate in your business to make it more interesting and attractive, especially to your target market.

Offer Value To Your Users

Like tangible products in the market, your app must offer value to the users. Remember that the success of your app depends on the users. Make sure that your app addresses the need of your users or meets their expectations. There is nothing more devastating than bad reviews suggesting that your product does not offer any value. Some network boosting apps offer free load balancer along with their product to create more value to what they are offering.

Develop A Sense of Urgency

While this may sound like the customary marketing strategy, this strategy also works in the digital world. While users spend most of their time and money for the services or value that your product offers, it is still wise to relay to them the sense of urgency. To create a sense of urgency you can try the FOMO campaign. FOMO stands for fear of missing out and most of the shopping apps leverage on this strategy to get customers. This strategy is very very effective so far in the digital world. Your CTA must indicate that users need to take immediate action or they will lose the best deal. You can also improvise and offer exclusive deals for a limited time.

Flex Your Brand Loyalty Through Brand Awareness

The best revenue that you can get is your users’ loyalty to your brand. So, it is very important that you share your brand awareness. Regardless of the marketing strategy or deal that you offer if the users do not trust your brand nothing will happen. Your promos and deals will simply fall on deaf eyes.

There are many ways to harness and cultivate brand loyalty with your customers. Genuine reviews given by the users and social media are powerful platforms that you can use to create brand awareness. Certificates, badges, testimonials, referral programs, and customer recommendation are also essential factors that you could use to boost the conversion rate that will eventually translate to app use and revenue.

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